On Page SEO" Checks This is the largest section on the audit. It addresses the best way to analyze personal pages in bulk to uncover problems together with the site.
302 redirects
What's a 302 redirect? Tells search engines a page has been moved temporarily. Do 302 re-directs matter? 302 re-directs don't pass SEO equity, in the event you redirect a a typical page, meaning, the link value does not pass through. Because Google believes a T some stage you will revert straight back to the redirected url it may prevent content. How could I check for 302 redirects? Screaming Frog Redirect Checker
Meta 'hreflang'
What's Meta "hreflang"? Signals will be used on a page. Why does Meta "hreflang" issue? If you have content in various languages in your website, you want to ensure that the appropriate page is served to the searcher based on what language they`re utilizing. Results will likely be served based on place. Ex. spanish webpages with hreflang=es will be served to ip-addresses in Spanish speaking countries. How am I able to check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang mark up ()
Publisher markup
What is Publisher markup This markup connects the whole website to the publisher. Publisher markup is for authorship mark-up and organizations is for people while they are able to be utilized mutually exclusive. Similar to authorship mark-up shows a picture of the author as a rich snippet, publisher markup displays an overview of the the businesses google plus page on the best hand side of the screen when someone searches by title for the organization. Why does Publisher mark-up issue? It good for branding as the searcher will get a snapshot of your company`s title, logo, tackle, pictures and reviews. Basically have Publisher mark-up, how may I check? Verify that your website is connected to your own business google page. Check the section of your website with this code
Duplicate Tags
What're duplicate title tags? When at least 2 pages in your site have the same title. Why do titles matter? You run the risk of research engines passing over them as duplicate or comparable content. Each page in your site should have a clear, distinctive message. If pages have titles most likely they've comparable content which would be better suited to merged together to create one robust and authoritative page using a unique title tag. How am I able to check for duplicate tags? Screaming Frog
Authorship markup (rel='author' or rel='me')
What's Authorship markup? Shows a wealthy snippet of the writer in the SERP. Attributes content on a page or post to a particular author (i.e. digital signature) Why does authorship markup issue? Currently authorship markup has been suspended by Google; however may carry it straight back it in future. How could I check if I 've Authorship mark-up? Verify with Google Structured Information Screening instrument.
Missing Meta Descriptions
What're missing meta-descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive element of the content and utilizes it for the snippet to display consumers in the SERP. Why do meta-descriptions matter? While filling out the meta-description has become less essential to inform the search engines what your page is about, it`s still a great spot to put in keywords and language that can elicit a click from the user. You miss the possibility to frame your snippet the way that you want it to read by not filling out the meta description. How could I check the for lacking meta description? Screaming Frog > Meta description
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